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cultivating sober spaces

SECTION YELLOW’S VISION

Creating Sober Friendly Spaces in our Community

What started as a sober fan club near Section 112 at Lambeau Field has grown into a powerful community—bringing together sober fans and their allies at every Packers game, Lambeau Field event, Northwoods League games + events across the country.

🟡 What's up with the Yellow Balloons? Yellow is the color of sobriety support. Every 4th quarter at Packers games when alcohol sales stop, our supporters release their balloons into the bowl of Lambeau Field to represent someone who is choosing to not use alcohol or drugs, and/or an ally of someone in recovery.

JOIN OUR COMMUNITY

Join our Facebook group to stay up to speed with all Section Yellow happenings.

Section Yellow Facebook Group
Section Yellow Facebook GroupCommunity

Section Yellow Facebook Group

Join our Facebook group for information on our upcoming events, resource fairs & partnerships. With over 2,000 members it's an excellent way to connect locally with those living the sober lifestyle and our allies. Plus, see all pictures from past events!
SECTION YELLOW’S HISTORY

Operating Proudly as a Charitable Non-Profit.

Section Sober came into being after Co-founder John Plageman had the idea for a sober support table at Lambeau field. This dream became a reality in 2019, and the group wanted to create a non profit charitable organization to support these efforts. Section Sober, Inc. is a registered as a 501(c)(3) charitable organization

RECOVERY RESOURCES

Find mental health & addiction treatment options at Recovery.com

Find Treatment at Recovery.com
Find Treatment at Recovery.comResources

Find Treatment at Recovery.com

Recovery.com provides resources and information for individuals seeking treatment for mental health or addiction issues. Its website is a fact-checked and vetted online platform of treatment centers to help individuals find the right path to recovery.
MEDIA MENTIONS
UPCOMING EVENTS

Follow along on Facebook for upcoming Section Yellow events.

11/2 “First & Sober Zone” — 9 AM — Green Bay Packers vs. Carolina Panthers
11/2 “First & Sober Zone” — 9 AM — Green Bay Packers vs. Carolina PanthersEvents

11/2 “First & Sober Zone” — 9 AM — Green Bay Packers vs. Carolina Panthers

Experience game day without alcohol at Stadium View’s 1st & Sober Zone with Section Yellow! Enjoy live music, peer support, free Michelob Ultra ZERO for the first 100 guests, and sip a refreshing Lavender Lemonade Mocktail!
11/10 “First & Sober Zone” — 4:15 PM — Green Bay Packers vs. Philadelphia Eagles
11/10 “First & Sober Zone” — 4:15 PM — Green Bay Packers vs. Philadelphia EaglesEvents

11/10 “First & Sober Zone” — 4:15 PM — Green Bay Packers vs. Philadelphia Eagles

Celebrate Packers game day at Stadium View’s 1st & Sober Zone with Section Yellow! A fun, alcohol-free space featuring live music, recovery support, free N/A beer for the first 100 guests, and a signature Lavender Lemonade Mocktail!
11/23 “Sober Support Table” — 10 AM — Green Bay Packers vs. Minnesota Vikings
11/23 “Sober Support Table” — 10 AM — Green Bay Packers vs. Minnesota VikingsEvents

11/23 “Sober Support Table” — 10 AM — Green Bay Packers vs. Minnesota Vikings

Join the sober-friendly community in Section Yellow at Lambeau Field! Stop by our table outside Section 112 each home game to connect, learn about sober spaces, and discover how fans in recovery celebrate game day together!
12/7 “Sober Support Table” — 10 AM — Green Bay Packers vs. Chicago Bears
12/7 “Sober Support Table” — 10 AM — Green Bay Packers vs. Chicago BearsEvents

12/7 “Sober Support Table” — 10 AM — Green Bay Packers vs. Chicago Bears

Cheer loud and stay proud in Section Yellow — Lambeau Field’s sober-friendly fan section! Visit our info table outside Section 112 each home game to learn about sober living, recovery support, and inclusive game-day experiences!
12/27 “Sober Support Table” — Green Bay Packers vs. Baltimore Ravens
12/27 “Sober Support Table” — Green Bay Packers vs. Baltimore RavensEvents

12/27 “Sober Support Table” — Green Bay Packers vs. Baltimore Ravens

Discover Section Yellow at Lambeau Field — a sober-friendly section for fans in recovery or choosing not to drink. Visit our info table outside Section 112 each home game to learn about sober lifestyles and game-day spaces!

Supported by

Wisconsin Department of Transportation

Brown County Change Coalition

Brown County Public Health

Alliance for Wisconsin Youth

Aging Resource Center

Disability Resource Center

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